Set in “a minutes from now” future, Run The Cloud is a mystery to solve, hidden all across the city. A community of people who play a game to stay fit and ready for anything. And a conversation about what it means to be human.
Explore the city.
Find the clues.
Decide what happens next.

What is Run The Cloud
Run The Cloud is a game that uses the internet, social media, digitally supported street game, online story telling and ubiquitous technology (smart phones, SMS, etc…) to set the players to solving an unfolding mystery.

The story told by Run The Cloud is a collaborative effort between the players and the writers. Like a role playing game, the writers offer a fictional/simulated situation for the players to react/respond to.

All official direct interactions with the game proceed as if there is no game.

The website, social media presence, on street game runners and in game communications will be themed within the narrative environment of The Cloud.

Part of the fun, is pretending its real.

The story of The Cloud is set within a community of people playing a game on the streets of the city, called The Run. The Run is a digitally supported game of territory acquisition, mental, physical and social challenges played in the CBD.

In teams of three to five, players search for clues, solve puzzles, discover and complete challenges and compete to capture as much territory in the city over a two hour period as possible.

Players are also offered training missions, available at any time via an online portal. These training missions are automatically conducted via Conducttr and purpose built software designed by Tech Assault.

Successful completion of the missions contributes to the collective story telling exercise and adds to players skill sets (metaphorically and literally).

The Missions, The Run and the social story telling game aspects of The Cloud are all designed specifically to encourage increased physical activity, to increase awareness of the personal habits and environments that impact on physical and mental health and encourage mindfulness as a coping strategy, to build self confidence in unfamiliar environments and self reliance in changing situations.

The Cloud, both in the game fiction and in the real world, is designed to make its players faster, stronger and smarter.


The Cloud is a game by Pop Up Playground and Tech Assault Laser Skirmish for Vic Health, developed with the support of SAE Qantm College.

Core conceptual team: Ben McKenzie, Robert Reid, Sayraphim Lothian, Jess Kilby, Anthony McGinty

Writer: Robert Reid

Game Design: Ben McKenzie, Anthony McGinty, Robert Reid and Sayraphim Lothian

The Run web app: Anthony McGinty

Graphic Design: Robert Reid

Social and Digital media: Sayraphim Lothian

Actors: Kali Hulme, James Tresise, James O’Donoghue, Kevin Turner, Kat Yates, Verity Charlton, Elliot Summers, Soren Jensen, Andi Snelling, Dave Lamb, Gennady (Jay) Kudakaev, Anna Kraynova, Robert Reid, Ben McKenzie, Jess Gonsalvez, Jack Beeby, David Harris, Josiah Lulham, Shamita Sivabalan

Audio Engineer: Lyndon Kidman

Writing Interns: Lachlan Hadwen

Game Design Interns: Ricky Tilburn, Aaron Hong Shen Yong, Sian Bennett, Lachlan Hadwen, Sarah Balfour-Smith

Audio Interns: Lyndon Kidman, Eamon Cullen, Gennady (Jay) Kudakaev

Graphic Design Interns: Sian Bennett and Lachlan Hadwen

Animation Intern: Victor Valdes